FRACTIONAL SUPPORT FOR GROWING PR & COMMUNICATIONS AGENCIES
I help agencies get ready for their next stage of growth.
As your agency grows, you might be asking yourself whether the way it currently works is ready for what comes next. If you’re wondering whether to hire, restructure, develop your team or simply work differently, I bring objective perspective and practical support to help you make the right call.
Improve your capability. Keep your culture. Sustain your growth.
KNOW WHAT NEEDS TO CHANGE BEFORE YOU INVEST IN IT.
The questions behind growth
Your next move is rarely just one thing.
Do we need to hire?
↗Why is everyone so stretched?
↗Do we need to restructure?
↗Can this team support the next stage of growth?
↗How do we develop the people we’ve already got?
↗Why Me
I work across culture, operations and commercial thinking, because agency growth doesn't fit neatly into a box.
A founder’s right hand.
Senior support, without another senior hire.
I work fractionally alongside you, giving you experienced senior support without adding another permanent role.
How I Support
I help you understand the problem before you invest in the answer.
I can help at any stage, from working out what needs to change to making it happen, so you, your team and future hires are set up to succeed as you grow.
01The LIVED Review
Understand what’s really happening.
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The LIVED Review
Understand what’s really happening.
02Decision Sprint
Make the call.
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Decision Sprint
Make the call.
For a decision you’ve been turning over but need to make: whether to hire, restructure, develop someone, bring in outside support or change how something works.
You leave with: A clear decision, the thinking behind it and what happens next.
03Roles, Structure & Ways of Working
Make the agency work better as it grows.
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Roles, Structure & Ways of Working
Make the agency work better as it grows.
For when roles are unclear, senior people are stretched, work is landing in the wrong places or the structure hasn’t kept pace with the agency.
You leave with: Clearer roles and responsibilities, and a practical plan for what needs to change.
04Training & Team Development
Develop the people you’ve already got.
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Training & Team Development
Develop the people you’ve already got.
Practical training built around what your team needs next, from brand strategy and integrated working to people management, leadership and better decision-making.
You leave with: Practical tools and behaviours your team can use immediately.
05Fractional Founder Support
An experienced right hand when you need one.
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Fractional Founder Support
An experienced right hand when you need one.
Ongoing fractional support when you need another experienced person alongside you to think through decisions, challenge assumptions and help keep things moving.
You get: Regular senior support without adding another permanent role.
Meet Laura Fields
I've spent twenty years in global networks and independent agencies, and what I've enjoyed the most has been connecting a better employee experience to client growth and a stronger bottom line
The size changes and so does the politics, but the link between how an agency treats its people and how well it does for clients has never let me down.
I’ve built high-performing teams that enjoy their job and win awards, built new capabilities that are set up for growth, and navigated complex relationships with pragmatism and an instinct for what’s really going on in a team. I even went and studied it academically.
This all means I never look at growth from one side only. There's what the business needs to achieve, and there's what has to be true inside the agency for that to happen. I cover both.
These days I work with ambitious independent agency founders, helping them bring the two together.
Not sure what you need?
That’s usually a good place to start.
Tell me what’s happening in the agency, what’s keeping you thinking, or the decision you know is coming.
We can work out what you need from there.
Start a conversation ↗laura@abovethenoisecomms.co.uk